Use of Technology in Real Estate: First Time Homebuyers
As we dive deeper into the digital age where connectivity and instant information is commonplace there are shifts in how people and businesses interact. For example, people looking for homes will exhaust all means of research available with the highest ROI with little to no cost to them, a.k.a the Internet.
They can jump online and sift through different categories of homes, apartments and condos without ever needing to contact a real estate agent. They can also read through the entire home buying process because of the huge wealth of blogs, testimonials and guides available to them online. This trend is apparent with a younger, tech savy generation of clients that want to be fully informed before making such a serious decision on buying a home. Millennials.
These tech heavy users prefer not to speak so often to realtors over the phone, but rather chat over text and email services. Independent and informed, millennials are moving forward in their own way, searching social media for agent information, trustworthy reviews and testimonials and efficient agents. They look for a genuine trustworthy message nothing like the generic sales pitch from previous generations. Catchy slogans and big brand advertising negatively impacts this audience because of the cheapness of the message delivered. They want to hear from you the agent, what your story is and how you can best help them.
The millennial generation has proven to wait longer to buy homes and settle down, with some of the oldest millennials turning 35, they are out in full force becoming the largest group accounting for first time homebuyers. It would be a good idea to appeal to them and interact on their terms. Digital documents for signing, relevant articles for homebuyers, and local market expertise will give you the edge in gaining this audience's trust and security in knowing they chose the best agent for the job.